Like all large cities,
traffic in Montreal is a problem. Normally bad, now due to widespread
infrastructure projects that are scheduled to last for years, in the mind of
many it has become intolerable. The average round trip commute by car from West
Island to Downtown Montreal is 90 minutes. An amazing 390 hours a year, 40
working days!
West Island (A) is a
conservative, upscale suburb about 20 miles from Montreal’s Downtown (B) where
most bussiness involved in financial services are. The space we would like to
rent is half the distance. Our offer will center on the amount of time they
will save by working closer to home
Strategy
• Create email/telephone
list of executives of targeted market sectors
• Send email, persuade
recipients to landing page
• Landing page CTA,
persuade to contact broker
• Broker to follow email with
telephone call
• Repeat if necessary
Landing Page Requirements
• French and English versions
• Page needs to work flawlessly in
desktop and mobile devices
• Strong SEO (English/French)
• Page includes CTA. User requests
information on the property, gives contact information
• We’ll provide all content and a design
draft for you to use as a guide when implementating it to a platform
• If possible, would like
to be able to update copy by myself
